B
Evidence Grade B
Graded
under review
Safe to Cite
Current
36%
36% -- video view rate for East West Bank YouTube campaign (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Franklin Madison Direct
Primary
Tier A
https://franklinmadisondirect.com/articles/leading-bank-gets-big-lift/ ↗
Source Article
Leading bank gets big lift from multichannel digital campaign
Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
Blog
East West Bancorp is a premier bank focused excl…
Also cited by
Franklin Madison Direct
https://web.archive.org/web/20250513162749id_/https://franklinmadisondirect.com/…
2026-09-18
Original Research
Franklin Madison Direct
· Original study ↗
Methodology
36% of viewers watched the full 30-second ad; 400,000+ complete views at $0.04 CPV
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
East West Bank YouTube campaign: 36% video view rate. Source: Franklin Madison Direct (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/east-west-bank-youtube-view-rate-2026
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<blockquote cite="https://lighthousedata.io/data/east-west-bank-youtube-view-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- video view rate for East West Bank YouTube campaign<br><small>Source: Franklin Madison Direct (2026) · <a href="https://lighthousedata.io/data/east-west-bank-youtube-view-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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