B
Evidence Grade B
Safe to Cite
Dated
51%
51% -- video view rate for Pinterest Premiere Spotlight ads (2023)
Attribution:
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2023
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Source
Pinterest
Primary
Tier A
Source Article
Now Available: Premiere Spotlight and Travel Catalogs
People use Pinterest to make decisions big and small—from what to wear tonight, to dreaming big for tomorrow. It’s the only platform that supports people across the entire consumer journey, from that first moment of discovery to decisions and purchase.
Today, we’re announcing two new advertising pro…
Original Research
Pinterest
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Pinterest Premiere Spotlight ads: 51% video view rate. Source: Pinterest (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pinterest_premiere_spotlight_mrc_view_rate
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<blockquote cite="https://lighthousedata.io/data/pinterest_premiere_spotlight_mrc_view_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- video view rate for Pinterest Premiere Spotlight ads<br><small>Source: Pinterest (2023) · <a href="https://lighthousedata.io/data/pinterest_premiere_spotlight_mrc_view_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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