B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
25%
25% -- video view rate for YouTube TrueView (Skippable) (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
digitaladscalculator.com
Primary
Tier A
https://www.digitaladscalculator.com/vvr ↗
Source Article
Free VVR Calculator | Digital Ads Calculator
How To Calculate & Benchmark Your Video View Rate (VVR) With Our Free Calculator
Achieve optimal performance and delivery with our Free Video View Rate (VVR) Calculator. Use our calculator to instantly measure the percentage of viewers who engage with your video, helping you cut inefficient ad spend…
Original Research
digitaladscalculator.com
· Original study ↗
Methodology
A low VVR here signals a weak hook or poor targeting.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
YouTube TrueView (Skippable): 25% video view rate. Source: digitaladscalculator.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-skippable-vvr
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<blockquote cite="https://lighthousedata.io/data/youtube-skippable-vvr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- video view rate for YouTube TrueView (Skippable)<br><small>Source: digitaladscalculator.com (2025) · <a href="https://lighthousedata.io/data/youtube-skippable-vvr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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