B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
42%
42% -- video view rate for The Guest House Facebook influencer campaign (2023)
The Guest House's social media video campaign achieved a video view rate of 42%.
- Compared to a benchmark of 22%
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Versant Solutions
Primary
Tier B
https://www.versantsolutions.com/smart-influencers-how-social-media-drives-new-philanthropy-for-non-… ↗
Source Article
Smart Influencers: How Social Media Drives New Philanthropy for Non-Profits - Versant Solutions
Every non-profit organization that depends on private individual or corporate philanthropy is looking for new and more effective ways of tapping their donor network.
Old techniques – direct mail solicitation letters, telemarketing, – don’t have the impact they once did. They’re drowned out in the cr…
Original Research
Versant Solutions
· Original study ↗
Methodology
Campaign video view rate vs industry benchmark of 22%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
The Guest House Facebook influencer campaign: 42% video view rate. Source: Versant Solutions (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/guest-house-video-view-rate
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<blockquote cite="https://lighthousedata.io/data/guest-house-video-view-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- video view rate for The Guest House Facebook influencer campaign<br><small>Source: Versant Solutions (2023) · <a href="https://lighthousedata.io/data/guest-house-video-view-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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