B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
20.1%
20.1% -- video view rate for Skincare brand TikTok campaign (Malaysia, via Silverpush Mirrors AI) (2024)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20.1%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Silverpush
Primary
Tier B
https://silverpush.co/case-study/skincare-brand/ ↗
Source Article
Contextual, Precise and Brand Suitable Video Advertising | Silverpush
Global Skincare Brand Drives 25% Higher VTR on TikTok with Mirrors AI
Objective
A skincare brand set out to build awareness among Malaysian women aged 18 to 44 who were actively engaged with skincare and face-care content on TikTok, capturing them in moments of high product consideration.
Challenge
…
Original Research
Silverpush
· Original study ↗
Methodology
Single-brand campaign case study; contextual targeting via Silverpush Mirrors AI on TikTok, Malaysian women 18-44
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Skincare brand TikTok campaign (Malaysia, via Silverpush Mirrors AI): 20.1% video view rate. Source: Silverpush (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/skincare-tiktok-vtr-mirrors-ai-2024
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<blockquote cite="https://lighthousedata.io/data/skincare-tiktok-vtr-mirrors-ai-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20.1%</strong> -- video view rate for Skincare brand TikTok campaign (Malaysia, via Silverpush Mirrors AI)<br><small>Source: Silverpush (2024) · <a href="https://lighthousedata.io/data/skincare-tiktok-vtr-mirrors-ai-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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