B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
31%
31% -- ad recall rate for display ads (2025)
Recall rates for display ads average 31%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://greenfroglabs.com/blog/benefits-of-video-marketing ↗
Source Article
Video is not just another content format. It is the highest-performing content format by almost every metric that matters to a business.
That is not opinion. That is measurement.
According to Wyzowl's 2025 State of Video Marketing report, 91% of businesses now use video as a marketing tool, up from …
Original Research
HubSpot
· Original study ↗
Methodology
Citing HubSpot 2025 research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
display ads: 31% ad recall rate. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/display-ad-recall-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/display-ad-recall-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- ad recall rate for display ads<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/display-ad-recall-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.