B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
52%
52% -- digital ad share for global advertising (2020)
Digital advertising accounted for 52% of tracked global advertising in 2020.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GroupM
Primary
Tier B
https://www.interlinegroup.com/navigating-covid-19-in-your-sales-and-marketing-in-media-outlets/ ↗
Source Article
Navigating Media Outlets Post COVID-19 - Interline Creative Group
Sales and Marketing Insights
One of our major association clients who is also a publisher of a key industry trade publication told us their budgets were slashed as member companies were closing because of COVID-19.
“Our conference had to be taken down,” he said. “That was a million-dollar swing. Peo…
Original Research
GroupM
· Original study ↗
Methodology
GroupM forecast cited
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global advertising: 52% digital ad share. Source: GroupM (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-share-global-advertising-2020
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<blockquote cite="https://lighthousedata.io/data/digital-share-global-advertising-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- digital ad share for global advertising<br><small>Source: GroupM (2020) · <a href="https://lighthousedata.io/data/digital-share-global-advertising-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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