B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
66%
66% -- digital ad share for MENA ad market (2025)
Digital is forecast to account for a 66% share of the MENA ad market in 2025.
- forecast
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
WPP Media
Primary
Tier A
https://adtechtodayme.com/osn-and-anghami-appoint-teresa-antas-rio-as-vice-president-of-marketing/ ↗
Source Article
OSN+ And Anghami Appoint Teresa Antas Rio As Vice President Of Marketing
OSN Group, the leading premium entertainment network in the MENA region, has named Teresa Antas Rio as its new Vice President of Marketing. In her expanded role, she will oversee marketing, creative, and communications strategies for the group’s entertainment brands, including OSN+ and Anghami.
A gl…
Original Research
WPP Media
· Original study ↗
Methodology
WPP Media TYNY Forecast
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
MENA ad market: 66% digital ad share. Source: WPP Media (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mena-digital-ad-share-2025
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<blockquote cite="https://lighthousedata.io/data/mena-digital-ad-share-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- digital ad share for MENA ad market<br><small>Source: WPP Media (2025) · <a href="https://lighthousedata.io/data/mena-digital-ad-share-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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