B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- digital ad share for US digital retail media advertising (2023)
US digital retail media advertising is projected to represent nearly 20% of digital ad dollars by 2023.
- Projected/forecast figure
- Source states 'nearly 20%'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
83
Source
eMarketer
Primary
Tier A
https://pacvue.com/blog/uncovering-omnichannel-opportunities-2022/ ↗
Source Article
Uncovering More Omnichannel Opportunities in 2022
As more retailers launch their own retail media networks, eCommerce advertisers are beginning to treat their media mix like a stock portfolio. Omnichannel commerce is a strategy that targets customers across several channels, not just on Amazon, with the goal of providing a smooth shopping experienc…
Original Research
eMarketer
· Original study ↗
Methodology
eMarketer
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2019 | 10.1% | |
| 2023 (current) | 20% | +98.0% |
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
US digital retail media advertising: 20% digital ad share. Source: eMarketer (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-ad-dollars-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/digital-ad-dollars-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- digital ad share for US digital retail media advertising<br><small>Source: eMarketer (2023) · <a href="https://lighthousedata.io/data/digital-ad-dollars-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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