B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

60%

60% -- digital ad share for UK advertising market (2018)

Name: Digital Ad Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-28

2018 · WPP Media (GroupM)

Digital, pure play internet is forecast to hold a 60% share of UK advertising investment in 2018.

forecast/estimate

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Attribution: WPP Media (GroupM) View source

Lighthouse Research Team

Last verified: 2026-09-28 · How we verify data →

Source verified Evidence graded

Value

60%

Unit

Percentage

Data Vintage

2018

Entity

UK advertising market

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

WPP Media (GroupM) Primary Tier A

https://www.wppmedia.com/news/uk-advertising-2018 ↗

Confidence: 57/100 Vintage: 2018 Channel: Wayback

Source Article

Intelligent growth for the AI era. We are WPP Media

Research21st Nov 2017 UK Advertising will grow to £19.8B in 2018, Increasing 4.8% UK advertising is set to see a ninth successive year of growth, and the nation will remain one of the fastest-growing media markets in 2018 with a 4.8% increase predicted to take total investment to £19.8 billion. This…

Original Research

WPP Media (GroupM) · Original study ↗

Methodology

GroupM forecast

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

UK advertising market: 60% digital ad share. Source: WPP Media (GroupM) (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-digital-share-2018-60

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<blockquote cite="https://lighthousedata.io/data/uk-digital-share-2018-60" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- digital ad share for UK advertising market<br><small>Source: WPP Media (GroupM) (2018) · <a href="https://lighthousedata.io/data/uk-digital-share-2018-60" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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