B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
51%
51% -- digital ad share for US media advertising spend (2021)
Digital advertising accounted for 51% of total US media ad spend in 2021 (H1).
- Covers data directly provided from major media agencies tracked by Standard Media Index (SMI), representing H1 2021 ad spend.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Standard Media Index
Primary
Tier A
https://digiday.jp/digiday.jp/brands/digital-fuels-ad-spend-rebound-as-it-secures-a-bigger-market-sh… ↗
Source Article
米国の広告支出、コロナ以前のレベルに「完全復帰」：デジタル広告が牽引役に | DIGIDAY［日本版］
アメリカのメディアの一部は2021年前半にパンデミック前のエネルギーを取り戻し、2019年の同時期を上回る広告費の伸び率に戻ったようだ。だが、同時期の2019年の数字に比べても、アメリカのメディア広告支出は3%増だったことは、驚くべき数字だ。
アメリカのメディアの一部は2021年前半にパンデミック前のエネルギーを取り戻し、2019年の同時期を上回る広告費の伸び率に戻ったようだ。
エージェンシーおよびメディア企業全体の広告支出と広告費の数字を追跡している株式非公開企業のスタンダード・メディア・インデックス（Standard Media Index：SMI）が8月第4週に発表したレポートでは、アメ…
Original Research
Standard Media Index
· Original study ↗
Methodology
Data from Standard Media Index (SMI) tracking agency and media company ad spend.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2019 | 40% | |
| 2021 (current) | 51% | +27.5% |
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
US media advertising spend: 51% digital ad share. Source: Standard Media Index (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-ad-share-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/digital-ad-share-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- digital ad share for US media advertising spend<br><small>Source: Standard Media Index (2021) · <a href="https://lighthousedata.io/data/digital-ad-share-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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