B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15.4%
15.4% -- digital ad revenue growth rate for global digital advertising revenue (2021)
Digital advertising revenue is projected to grow by 15.4% in 2021.
- projection
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
15.4%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Statista
Primary
Tier A
https://blog.hubspot.com/marketing/ad-blocking-stats ↗
Source Article
40 Ad Blocker Stats Brands Need to Know
There's nothing worse than an ad that keeps popping up for something you'd never buy. About 39% of internet users agree, feeling that online ads aren't relevant to them. So it's no wonder that one in four people will leverage some sort of ad blocker in 2021.
An ad blocker is software that's meant to…
Original Research
Statista
· Original study ↗
Methodology
Statista, 2021
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
global digital advertising revenue: 15.4% digital ad revenue growth rate. Source: Statista (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-ad-revenue-growth-2021
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<blockquote cite="https://lighthousedata.io/data/digital-ad-revenue-growth-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15.4%</strong> -- digital ad revenue growth rate for global digital advertising revenue<br><small>Source: Statista (2021) · <a href="https://lighthousedata.io/data/digital-ad-revenue-growth-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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