B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
19%
19% -- digital ad revenue growth rate for digital advertising revenues in the United States (H1 2016)
Digital advertising revenues in the United States grew 19 percent year-over-year in the first half of 2016.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
19%
Unit
Percentage
Data Vintage
H1 2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
82
Source
IAB
Primary
Tier A
https://www.toprankmarketing.com/blog/online-marketing-news-111116/ ↗
Source Article
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Original Research
IAB
· Original study ↗
Methodology
IAB report on digital advertising revenues
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
digital advertising revenues in the United States: 19% digital ad revenue growth rate. Source: IAB (H1 2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-ad-revenue-growth-2016
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<blockquote cite="https://lighthousedata.io/data/digital-ad-revenue-growth-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19%</strong> -- digital ad revenue growth rate for digital advertising revenues in the United States<br><small>Source: IAB (H1 2016) · <a href="https://lighthousedata.io/data/digital-ad-revenue-growth-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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