B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
25%
25% -- profit increase from retention for eCommerce businesses (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bain & Company
Primary
Tier C
https://premmerce.com/boosting-customer-loyalty-the-role-of-loyalty-programs-in-your-woocommerce-sto… ↗
Source Article
Boosting Customer Loyalty: The Role of Loyalty Programs in Your WooCommerce Store
Boosting Customer Loyalty: The Role of Loyalty Programs in Your WooCommerce Store
Keeping a customer is just as important as acquiring one. For online retailers using WooCommerce, this idea is particularly critical and can be the deciding factor between success and stagnation. But how do you turn on…
Original Research
Bain & Company
· Original study ↗
Methodology
Range reported (25%-95%); midpoint used. Commonly attributed to Bain & Company research; cited secondhand.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2016 | 95% | |
| 2025 (current) | 25% | -73.7% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
eCommerce businesses: 25% profit increase from retention. Source: Bain & Company (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-retention-profit-increase-ecommerce
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<blockquote cite="https://lighthousedata.io/data/customer-retention-profit-increase-ecommerce" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- profit increase from retention for eCommerce businesses<br><small>Source: Bain & Company (2025) · <a href="https://lighthousedata.io/data/customer-retention-profit-increase-ecommerce" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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