B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- email open rate for CPG brands (2021)
The industry average email open rate for CPG brands was approximately 20% in 2021.
- approximately
- industry average benchmark
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Sources (3)
Glossy
Primary
Tier B
https://www.glossy.co/beauty/how-harrys-became-the-no-3-top-selling-body-wash-brand-at-target/ ↗
Source Article
How Harry's became the No. 3 top
Also cited by
forbes.com
https://www.forbes.com/
2026-08-15
amraandelma.com
https://www.amraandelma.com/
2026-08-15
Original Research
Glossy
· Original study ↗
Methodology
The industry average for CPG brands is approximately 20%.
Segmentation
Industrymarketing
Cite this stat
Plain Text
CPG brands: 20% email open rate. Source: Glossy (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cpg_email_open_rate_industry_average
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cpg_email_open_rate_industry_average" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- email open rate for CPG brands<br><small>Source: Glossy (2021) · <a href="https://lighthousedata.io/data/cpg_email_open_rate_industry_average" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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