B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

77%

77% -- content marketing strategy adoption rate for marketers (2019)

Name: Content Marketing Strategy Adoption Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-02

2019 · n=1,500 · SEMrush

77% of surveyed marketers reported having a content marketing strategy in 2019.

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Attribution: SEMrush View source

Lighthouse Research Team

Last verified: 2026-10-02 · How we verify data →

Source verified Evidence graded

Value

77%

Unit

Percentage

Data Vintage

2019

Entity

marketers

Sample Size

1,500

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

SEMrush Primary Tier C

https://think3.co.uk/blog/google-announces-content-marketing-as-first-seo-ranking-factor/ ↗

Confidence: 48/100 Vintage: 2019 Channel: Deep Crawl

Source Article

Google Announces Content Marketing as #1 SEO Ranking Factor | think3

Google Announces Content Marketing as #1 SEO Ranking Factor 24th Aug 2021 If you want your website to show up on Google’s search results, the goal being on the first page, you need to conduct SEO, based on Google’s ranking factors, to make it happen. Now, Google has a lot of ranking factors, and we …

Original Research

SEMrush · Original study ↗

Methodology

SEMrush survey of over 1,500 marketers from different countries

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

marketers: 77% content marketing strategy adoption rate. Source: SEMrush (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-marketing-strategy-adoption-2019

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<blockquote cite="https://lighthousedata.io/data/content-marketing-strategy-adoption-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- content marketing strategy adoption rate for marketers<br><small>Source: SEMrush (2019) · <a href="https://lighthousedata.io/data/content-marketing-strategy-adoption-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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