B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
78%
78% -- generative ai adoption rate for companies (2025)
78% of companies now use generative AI.
- Secondary citation of McKinsey research
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
McKinsey
Primary
Tier B
https://www.mirakl.com/blogs/agentic-commerce/agentic-commerce-why-marketplace-and-dropship-platform… ↗
Source Article
Agentic commerce: Why marketplace and dropship platforms will win – Mirakl
The arrival of Agentic commerce — where AI agents autonomously search, compare and purchase on behalf of consumers and businesses — isn't just the next evolution of eCommerce. It's a fundamental shift in how value is created and captured, and it plays directly to the strengths of marketplace and dro…
Also cited by
2026-09-26
Original Research
McKinsey
· Original study ↗
Methodology
Cited from McKinsey research; secondary citation
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 78% | |
| 2025 (current) | 62% | -20.5% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies: 78% generative ai adoption rate. Source: McKinsey (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/companies-using-generative-ai-2025
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<blockquote cite="https://lighthousedata.io/data/companies-using-generative-ai-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- generative ai adoption rate for companies<br><small>Source: McKinsey (2025) · <a href="https://lighthousedata.io/data/companies-using-generative-ai-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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