B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
67%
67% -- generative ai adoption rate for APAC B2B marketing leaders (2024)
67% of B2B marketing leaders in APAC are already using Generative AI applications in their marketing activities.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
LinkedIn
Primary
Tier A
https://martechasia.net/news/9-in-10-b2b-marketing-leaders-in-apac-bullish-about-revenue-in-next-12-… ↗
Source Article
9 in 10 B2B marketing leaders in APAC bullish about revenue in next 12 months | MartechAsia
The region’s marketing leaders are confident of their teams’ ability to drive revenue in the year ahead, according to LinkedIn’s 2024 B2B Marketing Benchmark.
LinkedIn has recently offered new insights with the launch of its latest 2024 B2B Marketing Benchmark. After a challenging year of tighter bu…
Original Research
LinkedIn
· Original study ↗
Methodology
LinkedIn 2024 B2B Marketing Benchmark
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
APAC B2B marketing leaders: 67% generative ai adoption rate. Source: LinkedIn (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apac-b2b-genai-adoption-2024
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<blockquote cite="https://lighthousedata.io/data/apac-b2b-genai-adoption-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- generative ai adoption rate for APAC B2B marketing leaders<br><small>Source: LinkedIn (2024) · <a href="https://lighthousedata.io/data/apac-b2b-genai-adoption-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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