B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
63%
63% -- generative ai adoption rate for marketing leaders (2025)
Gartner forecasted that 63% of marketing leaders would use generative AI by 2025.
- Forecast reported by Gartner in 2023
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier B
https://digitalarkitechs.com/blog/how-ai-is-revolutionizing-advertising-campaigns-in-2026/ ↗
Source Article
How AI Is Revolutionizing Advertising Campaigns in 2026
Only 39% of agencies have meaningfully integrated artificial intelligence into their daily workflows. This shows a big gap in using AI to improve campaigns. We’re at a key moment in advertising history.
The world of ai advertising has changed a lot. Now, we can make lots of creative assets and run t…
Original Research
Gartner
· Original study ↗
Methodology
Gartner 2023 forecast of generative AI adoption by marketing leaders by 2025
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleCMO, VP Marketing, All marketers
Channelmulti-channel
Cite this stat
Plain Text
marketing leaders: 63% generative ai adoption rate. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gartner-marketing-leaders-genai-2025
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<blockquote cite="https://lighthousedata.io/data/gartner-marketing-leaders-genai-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- generative ai adoption rate for marketing leaders<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/gartner-marketing-leaders-genai-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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