B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
11%
11% -- generative ai adoption rate for US technology executives (marketing) (2023-03)
11% of surveyed senior technology executives in the US indicated using generative AI for marketing.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2023-03
Entity
Sample Size
292
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Altman Solon
Primary
Tier B
https://www.info-polus.com/posts/empowering-ai-development-microsoft-build-2023-highlights-and-adopt… ↗
Source Article
Microsoft Build 2023: Pioneering AI Development and Tech Transformation
Empowering AI Development: Microsoft Build 2023 Highlights And Adoption Of AI Tools In Tech Firms
Microsoft Build is an annual conference event held by Microsoft aimed at bringing together the community of developers, software engineers, IT professionals, and businesses that are using Microsoft tech…
Original Research
Altman Solon
· Original study ↗
Methodology
Altman Solon survey of 292 senior technology executives
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US technology executives (marketing): 11% generative ai adoption rate. Source: Altman Solon (2023-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/generative-ai-marketing-adoption-2023
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<blockquote cite="https://lighthousedata.io/data/generative-ai-marketing-adoption-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- generative ai adoption rate for US technology executives (marketing)<br><small>Source: Altman Solon (2023-03) · <a href="https://lighthousedata.io/data/generative-ai-marketing-adoption-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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