B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
63%
63% -- generative ai adoption rate for Nordic PR and communication professionals (2024)
63% of Nordic PR and communication professionals have embraced generative AI across various aspects of their work.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
451
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mynewsdesk
Primary
Tier A
https://www.mynewsdesk.com/en/blog/mynewsdesks-annual-nordic-pr-report-2024-insights-innovations-and… ↗
Source Article
Mynewsdesk’s Annual Nordic PR Report 2024 – Insights, Innovations and Navigating Change.
Each year since we started releasing our industry report, we have experienced noteworthy societal shifts and technological advancements when discussing what lies ahead for our industry, and 2024 certainly is no exception. The past year really shook things up, especially for the PR and communication …
Original Research
Mynewsdesk
· Original study ↗
Methodology
Survey of 451 communication professionals across Sweden, Norway, and Denmark; use cases include content creation, data analytics, skill acquisition, and brainstorming
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Nordic PR and communication professionals: 63% generative ai adoption rate. Source: Mynewsdesk (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nordic-pr-pros-generative-ai-adoption-2024
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<blockquote cite="https://lighthousedata.io/data/nordic-pr-pros-generative-ai-adoption-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- generative ai adoption rate for Nordic PR and communication professionals<br><small>Source: Mynewsdesk (2024) · <a href="https://lighthousedata.io/data/nordic-pr-pros-generative-ai-adoption-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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