B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
62%
62% -- content marketing outsourcing rate for companies (2020)
62% of companies outsource their content marketing due to a lack of time and expertise to manage it in-house.
- Secondary citation with footnote reference; original survey/study is not detailed in the text.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
mercermackay.com
Primary
Tier C
https://mercermackay.com/thinking/blog/forrester-names-mercer-mackay-in-top-85-global-pr-and-communi… ↗
Source Article
Forrester Names Mercer-MacKay in Top 85 Global PR and Communication Agencies in the Channel
Channel technology companies need to adapt to the convergence of PR, marketing and advertising activities as part of their overall marketing strategy.
In today’s dynamically changing digital landscape, one thing is for sure: technology companies need to adapt their sales and marketing strategies in …
Original Research
mercermackay.com
· Original study ↗
Methodology
Cited with footnote reference; original study not named in text.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 (current) | 62% | |
| 2026 | 62% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies: 62% content marketing outsourcing rate. Source: mercermackay.com (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/companies-outsource-content-marketing
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<blockquote cite="https://lighthousedata.io/data/companies-outsource-content-marketing" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- content marketing outsourcing rate for companies<br><small>Source: mercermackay.com (2020) · <a href="https://lighthousedata.io/data/companies-outsource-content-marketing" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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