B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- content marketing outsourcing rate for businesses (2019)
70% of businesses seek help externally in creating content and adopt an outsourcing strategy.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Marketing Insider Group
Primary
Tier C
https://wsi-dms.com/benefits-of-outsourcing-content-marketing/ ↗
Source Article
Benefits of Outsourcing Content Marketing - Content Strategy
Blog, Content Marketing
Struggling to Create Attractive Content? Benefits of Outsourcing Content Marketing
It can be hard for a business to put substantial effort into creating attractive marketing content while workload from day-to-day operations is high enough. Given that a quick Google search ret…
Original Research
Marketing Insider Group
· Original study ↗
Methodology
Cited from Marketing Insider Group by WSI blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses: 70% content marketing outsourcing rate. Source: Marketing Insider Group (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/businesses-outsourcing-content-creation
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<blockquote cite="https://lighthousedata.io/data/businesses-outsourcing-content-creation" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- content marketing outsourcing rate for businesses<br><small>Source: Marketing Insider Group (2019) · <a href="https://lighthousedata.io/data/businesses-outsourcing-content-creation" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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