B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- content marketing outsourcing rate for companies using content marketing (2012)
70% of companies using some form of content marketing will outsource at least one aspect of their campaign moving forward.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Brafton
Primary
Tier C
http://www.sacramento-marketing.com/uncategorized/companies-looking-for-seo-skills-outsourcing-may-h… ↗
Source Article
Companies looking for SEO skills, outsourcing may have the answer
Original Research
Brafton
· Original study ↗
Methodology
Reported by Brafton
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies using content marketing: 70% content marketing outsourcing rate. Source: Brafton (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-marketing-outsourcing-rate
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<blockquote cite="https://lighthousedata.io/data/content-marketing-outsourcing-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- content marketing outsourcing rate for companies using content marketing<br><small>Source: Brafton (2012) · <a href="https://lighthousedata.io/data/content-marketing-outsourcing-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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