B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
62%
62% -- content marketing outsourcing rate for B2B companies (2011)
In 2011, 62% of content marketing was outsourced by B2B companies/marketers (up from 55% in 2010).
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Blue Glass
Primary
Tier C
http://socialmediachimps.com/infographics/infographic-trends-content-marketing-b2b-marketing/ ↗
Source Article
Infographic on Trends in Content Marketing for B2B Marketing
Original Research
Blue Glass
· Original study ↗
Methodology
Statistics from Blue Glass infographic; prior-year figure was 55% in 2010
Methodology documented
Segmentation
IndustryB2B
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
B2B companies: 62% content marketing outsourcing rate. Source: Blue Glass (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-content-marketing-outsourcing-2011
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<blockquote cite="https://lighthousedata.io/data/b2b-content-marketing-outsourcing-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- content marketing outsourcing rate for B2B companies<br><small>Source: Blue Glass (2011) · <a href="https://lighthousedata.io/data/b2b-content-marketing-outsourcing-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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