C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Current
60.2%
60.2% -- email open rate for cold email campaign (2026)
A 14-day cold email outreach campaign consisting of 1,207 sent emails achieved an open rate of 60.2%.
- Case study from a single 14-day cold outreach campaign of 1,207 emails
- Open tracking was enabled
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60.2%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Alex Berman
Primary
Tier B
https://alexberman.com/cold-email-list-building-vs-copy-first-client-breakdown ↗
Source Article
Cold Email List vs Copy: First Client Breakdown
Two Videos Worth Your Time This Week
I watch a lot of cold email content. Most of it recycles the same advice dressed up in a new thumbnail. This week I found two videos that are actually worth dissecting. One is a raw, real-world challenge from someone who launched an influencer marketing agency fr…
Original Research
Alex Berman
· Original study ↗
Methodology
Open tracking was enabled.
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
cold email campaign: 60.2% email open rate. Source: Alex Berman (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cold-email-open-rate
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<blockquote cite="https://lighthousedata.io/data/cold-email-open-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60.2%</strong> -- email open rate for cold email campaign<br><small>Source: Alex Berman (2026) · <a href="https://lighthousedata.io/data/cold-email-open-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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