C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Aging
14%
14% -- email click through rate increase for businesses using personalized emails (2024)
Personalized emails improve click-through rates by an average of 14%.
- Attributed to a widely cited Aberdeen Group study
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Dashly
Primary
Tier B
https://www.dashly.io/blog/automated-sales-funnel/ ↗
Source Article
How to Create an Automated Sales Funnel in 9 steps [CSO edition]
Discover the secrets of rapid sales metrics growth from Dashly team experts. What strategies and tools to use, which pitfalls to avoid, what examples and best practices to follow.
Part 1: What is sales enablement? Definite guide + Strategy + Tools
Part 2: How to measure sales enablement: 20 metrics …
Original Research
Dashly
· Original study ↗
Methodology
According to Aberdeen Group.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
businesses using personalized emails: 14% email click through rate increase. Source: Dashly (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/click-through-rate-personalized-emails
HTML Embed
<blockquote cite="https://lighthousedata.io/data/click-through-rate-personalized-emails" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- email click through rate increase for businesses using personalized emails<br><small>Source: Dashly (2024) · <a href="https://lighthousedata.io/data/click-through-rate-personalized-emails" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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