C
Evidence Grade C
Use with Hedging
Current
70.2%
70.2% -- cart abandonment rate for Global e-commerce (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70.2%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Baymard Institute
Primary
Tier A
https://www.finsi.ai/blog/cart-abandonment-rate-benchmarks ↗
Source Article
Cart Abandonment Rate Benchmarks 2026: 70% Average, and the Mobile Gap That Explains It
Cart Abandonment Rate Benchmarks 2026: 70% Average, and the Mobile Gap That Explains It
The global cart abandonment rate in 2026 is 70.2%, based on the Baymard Institute's meta-analysis of 49 independent studies. That figure has barely moved in a decade, which tells you most of what you need to know…
Also cited by
2026-08-28
Original Research
Baymard Institute
· Original study ↗
Methodology
Based on the Baymard Institute's meta-analysis of 49 independent studies
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
Global e-commerce: 70.2% cart abandonment rate. Source: Baymard Institute (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cart-abandonment-rate-global-2026
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<blockquote cite="https://lighthousedata.io/data/cart-abandonment-rate-global-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70.2%</strong> -- cart abandonment rate for Global e-commerce<br><small>Source: Baymard Institute (2026) · <a href="https://lighthousedata.io/data/cart-abandonment-rate-global-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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