B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
72%
72% -- digital ad revenue growth rate for Canadian digital ad market (2021-05)
Canadian digital advertising spend/revenue grew 72% year-over-year in May 2021.
- Sentence ends mid-comparison in provided excerpt ('up 72% compared to…'), but preceding text establishes year-over-year context (May 2021 vs May 2020).
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Lighthouse Research Team
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2021-05
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Standard Media Index
Primary
Tier A
https://www.standardmediaindex.com/press/post-pandemic-ad-rebound-but-tv-and-radio-still-trail-2019/ ↗
Source Article
Post-pandemic ad rebound, but TV and radio still trail 2019 - Standard Media Index.
Canadian ad market up 83% in May, says SMI TORONTO — After suffering a 51% decline in 2020 compared to 2019, Canadian advertising revenue grew 83% in May 2021 compared to May 2020, according to new data from Standard Media Index (SMI) released Monday. However, while traditional media ad spend has al…
Original Research
Standard Media Index
· Original study ↗
Methodology
Source text truncated after 'up 72% compared to'; context indicates a year-over-year comparison (May 2021 vs May 2020), with digital marking its tenth consecutive month of YoY increases
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Canadian digital ad market: 72% digital ad revenue growth rate. Source: Standard Media Index (2021-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/canadian-digital-ad-revenue-growth-may-2021
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<blockquote cite="https://lighthousedata.io/data/canadian-digital-ad-revenue-growth-may-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- digital ad revenue growth rate for Canadian digital ad market<br><small>Source: Standard Media Index (2021-05) · <a href="https://lighthousedata.io/data/canadian-digital-ad-revenue-growth-may-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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