B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
49%
49% -- win rate for Former buying committee members (2024)
Deals involving a person who was on a previous buying committee have a 49% win rate.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
7,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Champify
Primary
Tier A
https://www.champify.io/resources/the-impact-of-tracking-job-changes-value-report ↗
Source Article
The Impact of Tracking Job Changes
After analyzing a broader data set than ever before, we found that previous experience is still one of the leading influences in buying decisions, with former customers being 5x more likely to convert. This year, we uncovered that 36% of new customers had a previously closed-lost opportunity.
In 202…
Original Research
Champify
· Original study ↗
Methodology
Champify analysis; also CS Contacts 44%, Product Users 33%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Former buying committee members: 49% win rate. Source: Champify (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buying-committee-49pct-win-rate-2024
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<blockquote cite="https://lighthousedata.io/data/buying-committee-49pct-win-rate-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- win rate for Former buying committee members<br><small>Source: Champify (2024) · <a href="https://lighthousedata.io/data/buying-committee-49pct-win-rate-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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