B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- win rate for B2B software company (2025 Q3)
A B2B software company had a baseline win rate of 40% for qualified opportunities prior to implementing strategic win/loss analysis actions.
- Hypothetical or anonymized real-world case study example from a guide
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025 Q3
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
94
Source
Perspective AI
Primary
Tier B
https://getperspective.ai/docs/use-cases/win-loss-analysis-guide ↗
Source Article
How to Use Perspective AI for Win/Loss Analysis & Competitive Positioning | Docs
How to Use Perspective AI for Win/Loss Analysis & Competitive Positioning
Updated: June 11, 2025
Your sales team wins some deals and loses others, but you're not sure why. Competitive intelligence is fragmented and anecdotal. Lost deals disappear without insights. You're making sales strategy decisi…
Original Research
Perspective AI
· Original study ↗
Methodology
Win rate improvement over 9 months
Segmentation
IndustryB2B
Company SizeMid-market
RoleAll marketers
Cite this stat
Plain Text
B2B software company: 40% win rate. Source: Perspective AI (2025 Q3). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-software-win-rate-improvement
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<blockquote cite="https://lighthousedata.io/data/b2b-software-win-rate-improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- win rate for B2B software company<br><small>Source: Perspective AI (2025 Q3) · <a href="https://lighthousedata.io/data/b2b-software-win-rate-improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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