B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
37%
37% -- win rate for accounts with active buying triggers (2026)
Accounts with active buying triggers convert at a 37% win rate compared to 19% for cold outreach.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
92
Sources (2)
Champify
Primary
Tier A
https://prospeo.io/s/buying-triggers ↗
Source Article
Buying Triggers: 2026 B2B Playbook to Close Deals
slug: buying-triggers
Buying Triggers: How to Spot Them, Prioritize Them, and Actually Close Deals
Your SDR spots a Series B announcement on Crunchbase. She pulls the VP of Engineering's email from your database, fires off a personalized sequence within 48 hours - and the first email bounces. The co…
Also cited by
2026-10-01
Original Research
Champify
· Original study ↗
Methodology
Champify's research
Segmentation
Industrymarketing
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Cite this stat
Plain Text
accounts with active buying triggers: 37% win rate. Source: Champify (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buying-triggers-win-rate
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<blockquote cite="https://lighthousedata.io/data/b2b-buying-triggers-win-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- win rate for accounts with active buying triggers<br><small>Source: Champify (2026) · <a href="https://lighthousedata.io/data/b2b-buying-triggers-win-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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