B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
22%
22% -- win rate for B2B SaaS and Technology pipelines (2026)
According to First Page Sage data, the average win rate for B2B SaaS and Technology pipelines is 22%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
First Page Sage
Primary
Tier C
https://colonyspark.com/blog/what-is-pipeline-velocity-and-why-it-s-the-only-b2b-metric-that-matters… ↗
Source Article
What Is Pipeline Velocity and Why It's the Only B2B Metric That Matters - Colony Spark
Pipeline velocity measures the dollar value of revenue moving through your sales pipeline per unit of time. It’s the single metric that connects every revenue-generating activity, from prospecting to closing, into one actionable number. Yet most B2B companies either don’t track it, calculate it inco…
Original Research
First Page Sage
· Original study ↗
Methodology
Cited First Page Sage benchmark data
Methodology documented
Segmentation
IndustryB2B
Company SizeAll sizes
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
B2B SaaS and Technology pipelines: 22% win rate. Source: First Page Sage (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-saas-average-win-rate-22
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-saas-average-win-rate-22" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- win rate for B2B SaaS and Technology pipelines<br><small>Source: First Page Sage (2026) · <a href="https://lighthousedata.io/data/b2b-saas-average-win-rate-22" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.