B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
87%
87% -- consumers reading online reviews for consumers of local businesses (2020)
87% of consumers read online reviews for local businesses in 2020.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BrightLocal
Primary
Tier C
https://linchpinseo.com/blog/how-seo-impacts-branding/ ↗
Source Article
Linchpin SEO : SEO and Branding: How SEO Impacts Brand Building
In today’s interconnected digital ecosystem, brand visibility and recognition are not merely tied to traditional advertising or word of mouth. They are intricately linked with how a brand appears and behaves in the vast expanse of the internet. Search Engine Optimization (SEO) is a pivotal tool in t…
Original Research
BrightLocal
· Original study ↗
Methodology
BrightLocal study
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 (current) | 87% | |
| 2022 | 82% | -5.7% |
| 2022 | 87% | +6.1% |
| 2026 | 87% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers of local businesses: 87% consumers reading online reviews. Source: BrightLocal (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brightlocal-online-reviews-reading
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brightlocal-online-reviews-reading" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- consumers reading online reviews for consumers of local businesses<br><small>Source: BrightLocal (2020) · <a href="https://lighthousedata.io/data/brightlocal-online-reviews-reading" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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