B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
93%
93% -- consumers reading online reviews for consumers (2025)
93% of consumers read online reviews prior to making a purchasing decision.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Trustmary.com
Primary
Tier C
https://localtextmarketers.com/9-ways-skyrocket-sales-with-sms-marketing/ ↗
Source Article
SMS Marketing for Retailers: 9 Ways to Skyrocket Sales
SMS Marketing for Retailers: 9 Ways to Skyrocket Sales
Introduction
SMS marketing can transform your business.
That might sound like a bold statement.
However, when you consider that…
- 97-99% of text/SMS campaign messages are opened and read (vs. 17% for email campaigns and even less for social med…
Original Research
Trustmary.com
· Original study ↗
Methodology
Cited to Trustmary.com.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 | 87% | |
| 2022 | 82% | -5.7% |
| 2025 (current) | 93% | +13.4% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 93% consumers reading online reviews. Source: Trustmary.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-read-online-reviews-93
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<blockquote cite="https://lighthousedata.io/data/consumers-read-online-reviews-93" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- consumers reading online reviews for consumers<br><small>Source: Trustmary.com (2025) · <a href="https://lighthousedata.io/data/consumers-read-online-reviews-93" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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