B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

87%

87% -- consumers reading online reviews for consumers of local businesses (2026)

2026  · BrightLocal

87% of consumers read online reviews for local businesses according to a BrightLocal survey.

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Attribution: BrightLocal View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2026
Entity
consumers of local businesses
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
BrightLocal Primary Tier C
https://www.webdatacrawler.com/restaurant-menu-data-scraping.php ↗
Confidence: 23/100 Vintage: 2026 Channel: Deep Crawl
Source Article
Restaurant Menu Data Scraping: Unlocking Insights & Trends
How Restaurant Menu Data Scraping Unlock Insights of Menu Pricing, Ratings, and Outlet Types? Feb 01 Introduction In the highly competitive restaurant industry, understanding how pricing, customer reviews, and outlet performance shape the business landscape is crucial for success. One of the most ef…
Original Research
BrightLocal · Original study ↗

Cited from a BrightLocal survey; no specific year given

Methodology documented
Period Value Change
2020 87%
2022 82% -5.7%
2022 87% +6.1%
2026 (current) 87% 0%
Industrymarketing
Plain Text
consumers of local businesses: 87% consumers reading online reviews. Source: BrightLocal (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-read-online-reviews-local-businesses
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-read-online-reviews-local-businesses" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- consumers reading online reviews for consumers of local businesses<br><small>Source: BrightLocal (2026) · <a href="https://lighthousedata.io/data/consumers-read-online-reviews-local-businesses" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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