B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
87%
87% -- consumers reading online reviews for Consumers (2022)
87% of consumers read online reviews for local businesses according to a 2022 study.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
BrightLocal
Primary
Tier C
https://linchpinseo.com/blog/exterminators-and-pest-control-marketing-strategy/ ↗
Source Article
Linchpin SEO : Guide To Exterminators and Pest Control Marketing Strategy
In today’s ever-evolving world, the extermination and pest control industry is no stranger to the wave of change. Yet, the need for effective pest control is universal, transcending geographic locations, climatic conditions, and property types. Whether it’s a humble abode affected by an unwelcome ro…
Original Research
BrightLocal
· Original study ↗
Methodology
Cited from BrightLocal 2022 study
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 (current) | 87% | |
| 2022 (current) | 82% | -5.7% |
| 2025 | 93% | +13.4% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 87% consumers reading online reviews. Source: BrightLocal (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-read-online-reviews-brightlocal-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-read-online-reviews-brightlocal-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- consumers reading online reviews for Consumers<br><small>Source: BrightLocal (2022) · <a href="https://lighthousedata.io/data/consumers-read-online-reviews-brightlocal-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.