B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
82%
82% -- consumers reading online reviews for consumers (2022)
82% of consumers read online reviews for local businesses according to a 2022 BrightLocal survey.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BrightLocal
Primary
Tier C
https://linchpinseo.com/blog/what-the-best-digital-brands-do-differently/ ↗
Source Article
Linchpin SEO : What the Best Digital Brands Do Differently
In an era where digital reigns supreme, digital marketing has become a non-negotiable aspect of any brand’s strategy. A brand’s digital presence doesn’t just supplement its physical existence; it’s a critical entity, often serving as the first point of contact between a brand and its potential custo…
Original Research
BrightLocal
· Original study ↗
Methodology
Cited from 2022 BrightLocal survey
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 (current) | 87% | |
| 2022 (current) | 82% | -5.7% |
| 2025 | 93% | +13.4% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 82% consumers reading online reviews. Source: BrightLocal (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-read-online-reviews-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-read-online-reviews-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- consumers reading online reviews for consumers<br><small>Source: BrightLocal (2022) · <a href="https://lighthousedata.io/data/consumers-read-online-reviews-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.