B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
37%
37% -- consideration lift for Brand USA (2026)
Brand USA attributed a 37% lift in consideration to visit the U.S. to the platform in the early campaign period.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Dirt Marketing
Primary
Tier C
https://dirt.marketing/case-studies/brand-usa-3/ ↗
Source Article
Brand USA
Brand USA, the national destination marketing organization, engaged us as strategy AOR to create a single global marketing platform capable of aligning 18 markets and a large external agency roster.
Objective
Before we got involved, Brand USA largely marketed America as a monolith: one destination, …
Original Research
Dirt Marketing
· Original study ↗
Methodology
Agency case study; campaign attribution by Brand USA
Methodology documented
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Brand USA: 37% consideration lift. Source: Dirt Marketing (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-usa-consideration-lift-37
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<blockquote cite="https://lighthousedata.io/data/brand-usa-consideration-lift-37" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- consideration lift for Brand USA<br><small>Source: Dirt Marketing (2026) · <a href="https://lighthousedata.io/data/brand-usa-consideration-lift-37" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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