B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
44%
44% -- consideration lift for brands using Amazon Ads behavioral signals (2026)
Brands leveraging Amazon Ads' behavioral signals experience a 44% increase in consideration compared to those using demographic attributes alone.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
amzonestep.com
Primary
Tier C
https://www.amzonestep.com/blog/20-stats-to-drive-your-amazon-video-marketing-strategy/ ↗
Source Article
20 Stats to Drive Your Amazon Video Marketing Strategy - Blog
Original Research
amzonestep.com
· Original study ↗
Methodology
Blog citing Amazon Ads data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands using Amazon Ads behavioral signals: 44% consideration lift. Source: amzonestep.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-behavioral-signals-consideration-44
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<blockquote cite="https://lighthousedata.io/data/amazon-behavioral-signals-consideration-44" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- consideration lift for brands using Amazon Ads behavioral signals<br><small>Source: amzonestep.com (2026) · <a href="https://lighthousedata.io/data/amazon-behavioral-signals-consideration-44" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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