B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
18%
18% -- consideration lift for Dior (D6 + M-Vision vs D6 only) (2014)
Adding M-Vision digital ads to the D6 mall campaign increased shoppers' inclination to consider Dior by 18% compared to D6 advertising alone.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
jcdecaux-oneworld.com
Primary
Tier A
http://www.jcdecaux-oneworld.com/feed/atom/ ↗
Source Article
JCDecaux has been investing in 2 formats of digital advertising panels in some of the top malls in the UK, currently offering over 350 small format digital panels (digital 2m² or D6’s) with the aim to increase this to 570 by the end of 2014. Complementing the D6 offering are mega-sized LED screens c…
Original Research
jcdecaux-oneworld.com
· Original study ↗
Methodology
Test vs control mobile GPS survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Dior (D6 + M-Vision vs D6 only): 18% consideration lift. Source: jcdecaux-oneworld.com (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dior-mvision-consider-18
HTML Embed
<blockquote cite="https://lighthousedata.io/data/dior-mvision-consider-18" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- consideration lift for Dior (D6 + M-Vision vs D6 only)<br><small>Source: jcdecaux-oneworld.com (2014) · <a href="https://lighthousedata.io/data/dior-mvision-consider-18" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.