B
Evidence Grade B
Graded
under review
Safe to Cite
Current
49%
49% -- consideration lift for global credit card company (Magnite high-AU PMPs) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kantar
Primary
Tier B
https://www.adelaidemetrics.com/attention-resources/attention-metrics-made-easy-programmatic-activat… ↗
Source Article
Attention Metrics 101
Original Research
Kantar
· Original study ↗
Methodology
Third-party Kantar brand lift study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global credit card company (Magnite high-AU PMPs): 49% consideration lift. Source: Kantar (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kantar-attention-pmp-consideration-lift
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<blockquote cite="https://lighthousedata.io/data/kantar-attention-pmp-consideration-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- consideration lift for global credit card company (Magnite high-AU PMPs)<br><small>Source: Kantar (2026) · <a href="https://lighthousedata.io/data/kantar-attention-pmp-consideration-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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