B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15%
15% -- consideration lift for Age UK (2016)
Age UK's campaign increased consideration for volunteering by 15%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Thinkbox
Primary
Tier A
https://www.thinkbox.tv/case-studies/age-uk-tackled-the-issue-of-loneliness ↗
Source Article
Age UK tackled the issue of loneliness
Key Points
- Age UK wanted to recruit volunteers for their Call In Time service
- They opted to focus on one single story and create a big impact with a 3 minute launch spot
- As a result, they received 33,000 volunteer enquiries in just 4 weeks
The Challenge
Age UK is the country’s largest charity,…
Original Research
Thinkbox
· Original study ↗
Methodology
Campaign case study results
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Age UK: 15% consideration lift. Source: Thinkbox (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/age-uk-volunteering-consideration-15
HTML Embed
<blockquote cite="https://lighthousedata.io/data/age-uk-volunteering-consideration-15" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- consideration lift for Age UK<br><small>Source: Thinkbox (2016) · <a href="https://lighthousedata.io/data/age-uk-volunteering-consideration-15" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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