B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
68%
68% -- brand recall rate for pre-roll ads (2020)
According to Nielsen, brand recall for pre-roll ads is 68%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2020
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Brafton
Primary
Tier B
https://www.brafton.com/blog/content-marketing/branded-content-vs-content-marketing-whats-the-differ… ↗
Source Article
Branded content vs content marketing: What's the difference? | Brafton
Decades on from the launch of the World Wide Web, “What’s the most effective way to advertise online?” is still an open question. Early websites relied on banner ads and pop-ups, which between them were so ineffective they inspired some famous last words from Jakob Nielsen of the Nielsen Norman Grou…
Original Research
Brafton
· Original study ↗
Methodology
Brand recall for pre-roll ads is 68%.
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelvideo
Cite this stat
Plain Text
pre-roll ads: 68% brand recall rate. Source: Brafton (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-recall-for-pre-roll-ads
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<blockquote cite="https://lighthousedata.io/data/brand-recall-for-pre-roll-ads" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- brand recall rate for pre-roll ads<br><small>Source: Brafton (2020) · <a href="https://lighthousedata.io/data/brand-recall-for-pre-roll-ads" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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