B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

40%

40% -- email open rate for Bliss Skincare emails with quiz (2018)

Name: Email Open Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-15

2018 · Glossy

Bliss Skincare emails featuring a skin-care quiz achieved an open rate of 40%.

Compared to a typical 15% open rate

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Attribution: Glossy View source

Lighthouse Research Team

Last verified: 2026-08-15 · How we verify data →

Source verified Evidence graded

Value

40%

Unit

Percentage

Data Vintage

2018

Entity

Bliss Skincare emails with quiz

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

71/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

Glossy Primary Tier C

https://www.glossy.co/beauty/how-bliss-cosmetics-used-a-quiz-to-boost-social-engagement-and-email-op… ↗

Confidence: 31/100 Vintage: 2018 Channel: Common Crawl

Source Article

How Bliss Skincare used a quiz to boost social engagement and email open rate

Also cited by

brevo.com https://www.brevo.com/

2026-08-15

amraandelma.com https://www.amraandelma.com/

2026-08-15

Original Research

Glossy · Original study ↗

Methodology

Compared to typical 15% open rate

Segmentation

IndustryBeauty RegionUS RoleAll marketers Channelemail

Cite this stat

Plain Text

Bliss Skincare emails with quiz: 40% email open rate. Source: Glossy (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bliss-skincare-email-open-rate-with-quiz

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<blockquote cite="https://lighthousedata.io/data/bliss-skincare-email-open-rate-with-quiz" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- email open rate for Bliss Skincare emails with quiz<br><small>Source: Glossy (2018) · <a href="https://lighthousedata.io/data/bliss-skincare-email-open-rate-with-quiz" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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