B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
28%
28% -- repeat purchase rate lift for BigCommerce merchants with token-based loyalty programs (2025)
BigCommerce merchant data from 2025 shows that stores using token-based loyalty programs achieve 28% higher repeat purchase rates compared to stores using conventional points programs.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BigCommerce
Primary
Tier C
https://revmine.ai/blog/blockchain-loyalty-ecommerce/ ↗
Source Article
How to Launch a Blockchain Loyalty Program for Your Ecommerce Store in 2026
Your loyalty program is probably losing you money. Not because loyalty itself is a bad idea, but because the points-based model that dominates ecommerce was designed in the 1990s and has not meaningfully evolved since. Customers know it. They sign up, earn a few points, forget they exist, and churn.…
Original Research
BigCommerce
· Original study ↗
Methodology
Cited from BigCommerce merchant data; vs conventional points programs
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
BigCommerce merchants with token-based loyalty programs: 28% repeat purchase rate lift. Source: BigCommerce (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bigcommerce-token-loyalty-repeat-purchase-2025
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<blockquote cite="https://lighthousedata.io/data/bigcommerce-token-loyalty-repeat-purchase-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- repeat purchase rate lift for BigCommerce merchants with token-based loyalty programs<br><small>Source: BigCommerce (2025) · <a href="https://lighthousedata.io/data/bigcommerce-token-loyalty-repeat-purchase-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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