B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
22%
22% -- repeat purchase rate lift for ecommerce businesses (2025)
Businesses using post-purchase UGC in follow-up emails experienced a 22% higher repeat purchase rate compared to those using generic promotions.
- Compares businesses using post-purchase UGC in follow-up emails vs. generic promotions
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Drip
Primary
Tier C
https://rebusadvertising.com/blogs/ecommerce-sales-funnel-optimization/ ↗
Source Article
Ecommerce Sales Funnel Optimization: A 2026 Guide
Ecommerce Sales Funnel Optimization: A 2026 Guide
You're probably in one of two situations right now. Your store is getting traffic, but sales feel stubbornly flat. Or sales are coming in, but every month feels harder than it should, because you keep buying more traffic to make up for a funnel that …
Original Research
Drip
· Original study ↗
Methodology
2025 analysis by Drip comparing post-purchase UGC emails vs generic promotions
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce businesses: 22% repeat purchase rate lift. Source: Drip (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/post-purchase-ugc-repeat-purchase-lift
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<blockquote cite="https://lighthousedata.io/data/post-purchase-ugc-repeat-purchase-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- repeat purchase rate lift for ecommerce businesses<br><small>Source: Drip (2025) · <a href="https://lighthousedata.io/data/post-purchase-ugc-repeat-purchase-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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