B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- repeat purchase rate lift for eCommerce post-purchase email sequences (Klaviyo benchmarks) (2025)
According to Klaviyo benchmarks, a well-built post-purchase sequence increases repeat purchase rates by 15% to 25%.
- Secondary citation of Klaviyo benchmarks via an agency blog
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Klaviyo
Primary
Tier C
https://webmedic.com/customer-retention-funnel ↗
Source Article
Customer Retention Funnel for eCommerce: Step-by-Step
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A customer retention funnel maps the post purchase journey from first time buyer to repeat customer, and it is where most ecommerce profit hides. The reason most stores m…
Original Research
Klaviyo
· Original study ↗
Methodology
Range 15-25% attributed to Klaviyo benchmarks; midpoint used. Cited second-hand by vendor blog.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
eCommerce post-purchase email sequences (Klaviyo benchmarks): 15% repeat purchase rate lift. Source: Klaviyo (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/klaviyo-post-purchase-sequence-rpr-lift
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<blockquote cite="https://lighthousedata.io/data/klaviyo-post-purchase-sequence-rpr-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- repeat purchase rate lift for eCommerce post-purchase email sequences (Klaviyo benchmarks)<br><small>Source: Klaviyo (2025) · <a href="https://lighthousedata.io/data/klaviyo-post-purchase-sequence-rpr-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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