B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
15%
15% -- repeat purchase rate lift for ecommerce loyalty program members (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Bond Brand Loyalty
Primary
Tier B
https://webmedic.com/ecommerce-free-shipping-strategy ↗
Source Article
Free Shipping Strategy for Ecommerce | WebMedic
Is your store leaking revenue?
Find out exactly where you're losing sales — takes 2 minutes.
The formula most Shopify stores skip when they flip the free shipping switch
What Is a Free Shipping Strategy in Ecommerce?
Shipping kills more sales than price.
A free shipping strategy is a pricing approac…
Original Research
Bond Brand Loyalty
· Original study ↗
Methodology
Repeat purchase rate increase from member-only free shipping, cited to Bond Brand Loyalty 2025; midpoint of 15-25% range used.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce loyalty program members: 15% repeat purchase rate lift. Source: Bond Brand Loyalty (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/member-free-shipping-repeat-purchase-lift
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<blockquote cite="https://lighthousedata.io/data/member-free-shipping-repeat-purchase-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- repeat purchase rate lift for ecommerce loyalty program members<br><small>Source: Bond Brand Loyalty (2025) · <a href="https://lighthousedata.io/data/member-free-shipping-repeat-purchase-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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