B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
12%
12% -- repeat purchase rate lift for Ecommerce stores with active loyalty programs (vs stores without) (2025)
Stores with active loyalty programs achieve 12-18% higher repeat purchase rates compared to stores without one.
- Reported as a range of 12-18%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bond Brand Loyalty
Primary
Tier C
https://webmedic.com/ecommerce-loyalty-program-guide ↗
Source Article
Ecommerce Loyalty Program Guide | WebMedic
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What Is an Ecommerce Loyalty Program?
Most stores reward the wrong behavior.
An ecommerce loyalty program is a structured system …
Original Research
Bond Brand Loyalty
· Original study ↗
Methodology
Source reports a range of 12-18%; midpoint 15% used. Attributed to Bond Brand Loyalty's 2025 report.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ecommerce stores with active loyalty programs (vs stores without): 12% repeat purchase rate lift. Source: Bond Brand Loyalty (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/loyalty-program-repeat-purchase-rate-lift
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<blockquote cite="https://lighthousedata.io/data/loyalty-program-repeat-purchase-rate-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- repeat purchase rate lift for Ecommerce stores with active loyalty programs (vs stores without)<br><small>Source: Bond Brand Loyalty (2025) · <a href="https://lighthousedata.io/data/loyalty-program-repeat-purchase-rate-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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